Which company is recognized as Cainiao's competitor in Europe?

Get ready for the ESCP Real Estate Consulting Exam. Study with flashcards and multiple choice questions, each question has hints and explanations. Prepare thoroughly for your exam.

Cainiao, the logistics arm of Alibaba, focuses on last-mile delivery and logistics innovations, primarily in China but also expanding its influence internationally. In Europe, Amazon is recognized as a significant competitor in the e-commerce and logistics space. Amazon has developed a comprehensive logistics network that allows it to facilitate fast shipping and delivery across Europe, paralleling the services offered by Cainiao.

Amazon's extensive reach and capabilities in both e-commerce and logistics make it a direct competitor to Cainiao as they both aim to enhance the efficiency of goods delivery to customers. This competitive landscape is crucial, especially considering the increasing demand for rapid delivery services in the e-commerce sector.

While eBay operates in European markets, it does not directly compete with Cainiao in terms of logistics but rather as a marketplace. Alibaba is the parent company of Cainiao, so it does not compete with Cainiao itself, and Walmart, despite being a major retailer, does not have the same level of direct competition in the logistics field in Europe as Amazon does. Hence, Amazon is correctly identified as the competitor to Cainiao in this context.

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