What is the focus of Sonder’s current strategy in the USA?

Sonder’s current strategy in the USA centers around reinventing the hospitality sector, which reflects their innovative approach to accommodation solutions. The company aims to enhance the guest experience by blending the benefits of traditional hotels and vacation rentals, offering well-designed, tech-enabled spaces that prioritize both comfort and convenience.

This strategy involves leveraging technology for seamless booking and guest interaction, as well as emphasizing higher standards for cleanliness and consistency across properties. By focusing on hospitality, Sonder is positioning itself in a unique market niche and responding to evolving consumer preferences that favor flexible, stylish lodging options over conventional hotel stays.

The other options, while related to real estate strategies, do not accurately capture Sonder's current focus. Luxury housing development, commercial real estate expansion, and investments in retail spaces do not align with Sonder’s primary mission of transforming the travel and hospitality experience through innovation and operational efficiencies.