In which market does Sonder consider evaluating its co-living model?

Sonder, a company known for its innovative approach to hospitality and living solutions, is particularly focused on the U.S. market when evaluating its co-living model. The U.S. is characterized by a diverse range of urban environments, a growing trend towards flexible living arrangements, and a significant demand for both short-term and long-term housing alternatives. This combination of factors presents a ripe opportunity for Sonder to leverage its existing operational expertise and brand recognition to tap into the co-living segment.

Furthermore, the U.S. market has shown increasing acceptance of co-living arrangements, especially among younger demographics such as millennials and Gen Z, who often seek community-oriented living spaces with shared amenities that cater to their lifestyle preferences. This cultural trend aligns with Sonder’s vision of providing stylish, fully furnished spaces that foster collaboration and social interaction, making the U.S. an ideal location for implementing and expanding their co-living offerings.

While other regions such as Europe, Asia, and Australia may also have potential for co-living models, Sonder's strategic focus on the U.S. suggests a prioritization of market entry and development in areas where it has already established a foothold and understands the consumer demographics and preferences well.