How does Sonder relate to WeWork?

Get ready for the ESCP Real Estate Consulting Exam. Study with flashcards and multiple choice questions, each question has hints and explanations. Prepare thoroughly for your exam.

Sonder's relationship to WeWork lies in their shared focus on innovative living spaces, making co-living projects a relevant connection between the two companies. Sonder operates in the hospitality sector, offering unique, fully-furnished apartments for short-term rentals, effectively catering to a demand for flexible living arrangements. This model resonates with the co-living trends that WeWork has embraced through its offerings, which include shared living spaces aimed at fostering community and collaboration among residents.

While both companies are involved in real estate, Sonder specifically targets short-term, serviced accommodations, while WeWork primarily focuses on flexible office space solutions. Their business models reflect a broader shift towards community-oriented and adaptable living and working environments, each addressing different aspects of the real estate market but aligned in spirit with the co-living concept. This commonality underscores their relevance as part of a growing trend in contemporary urban living, where flexibility and community are prioritized.

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